Privacy Policy


We know that you care about your personal data and how it is used, and we want you to trust that Aromon Ltd t/a Aromon Kids Furniture (“Aromon”) uses your personal data carefully. This Privacy Notice will help you understand what personal data is and what personal data we collect, why we collect it and what we do with it.

Please take a moment to familiarise yourself with our privacy practices and let us know if you have any questions by contacting our Information Management Officer (IMO) whose details are stated below.

What Is An IMO?

We have a designated person who is responsible for our data management. We call that person an Information Management Officer or IMO. That is not a statutory role. There is a formal obligation to have a Data Protection Officer or DPO in certain circumstances, but we do not meet those circumstances. Therefore, the first point of contact for any concerns you have in relation to your data for whatever reason is our IMO.

Who Is Our IMO?

Our IMO is Francesca Park

You can contact our IMO as follows:

Company: Aromon Ltd, 31A Thayer Street, Marylebone, London W1U 2QS

Telephone: +44 020 3746 8788


Writing: Aromon Ltd, 31A Thayer Street, Marylebone, London W1U 2QS

Your Duty To Inform Us Of Changes

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

If You Are Unable To Provide Personal Data

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with legal advice). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.

Our Role As Data Controller

When we at Aromon make all the decisions about how your data is processed, we are acting as the data controller. However, when we are processing your personal data on behalf of a third party in accordance with their strict instructions, we are acting as a data processor. This privacy notice complies with our obligations to provide you with information as a data controller.

What Is Data?

In this document, we adopt the same definitions as the GDPR, in particular:

Personal data ‘means any information relating to an identified or identifiable natural personal (“data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person’.

How Do We Collect Your Data?

How your personal data is collected depends on your relationship with us. For example, if you are a customer buying products from us, if you are a visitor to our website or a subscriber to our services. We use different methods to collect data from and about you including through:

Direct interactions. You may give us details of your identity, contact information and other financial data by speaking to us direct, filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

a) Create an account on our website or it is inputted in our case management system;
b) Subscribe to our service or publications; or
c) Request marketing to be sent to you.

Automated technologies or interactions. As you interact with our website we may automatically collect technical data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive technical data about you if you visit other websites employing our cookies. Please see our cookies policy for further details.

Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources.

Identity and Contact Data from publicly available sources such as the Electoral Register based inside the UK and the EU.

Where we obtain personal data from third party suppliers, we always ensure that these suppliers are bound to respect data protection laws and your privacy rights pursuant to their contract with us.

Why Are We Providing You With This Notice?

At Aromon we try to be transparent in our dealing with you at all times and sending you this notice is an example of that. In any event, we are obliged to provide you with the information contained in this notice so that you are aware of certain information about what we do with your data and further, what your rights are in relation to that data.

What Do We Need To Tell You?

We are legal obliged to inform you of the following information relating to the data we hold on your behalf on you that we have collected from you. If you do not understand any of the concepts used in this notice or require further clarification, please do not hesitate to contact our IMO whose details are stated above.

The purposes of the processing:

We may need to use some information about you to:

a) deliver the services and support to you that you have requested from us;
b) manage those services we provide to you;
c) train and manage the employment of our staff who deliver those services to you;
d) help investigate any complaints you have about the services we provide to you
e) keep track of the amount of money you have paid to us;
f) check the quality of the services that we provide to you; and
g) to help with research and planning of new services.

We will only use your personal data when legally permitted and:

a) Where we need to perform the contract between us.
b) Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
c) Where we need to comply with a legal or regulatory obligation.

Where we send you marketing material we rely on your consent as a legal ground for processing your personal data. You have the right to withdraw consent to marketing at any time by emailing us at  or by clicking on the resource links in the material itself where applicable.

The categories of personal data concerned

We may collect, use, store and transfer different kinds of personal data about you. The type of data we collect about you depends on your relationship with us. For example, if you are a customer, if you are a visitor to our website or a subscriber to our services. In all cases, we have grouped together the different kinds of data we may or are likely to collect from you:

Profile Data which may include your full name, home or business address, your interests in our other services, preferences, feedback and survey responses.

Transaction Data which may include details about facts relevant to the services that we are providing to you such as an intended purchase and so on.

Technical Data which may include internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website.

Marketing and Communications Data which may include your preferences in receiving marketing from us and our third parties and your communication preferences.

The recipients or categories of recipient to whom your personal data has been or will be disclosed

The recipients of your data depends on your relationship with us. For example, if you are a customer, if you are a visitor to our website or a subscriber to our services. In all cases, we have grouped together the different kinds of recipients of your data as follows:

Internal Staff. Our office based and remote working staff will have access to your data to provide you with the services and support for which you engage us. These staff are directly employed employees in the traditional sense of employees.

External “Staff”. We occasionally instruct other people who have the appearance of being directly employed by us as external consultants, for example sales and marketing consultants. They are prior to engagement required to sign our contract for services and are therefore always subject to our rigorous data management policies.

Third Party Service Providers. We regularly instruct third parties to assist us where necessary to ensure that you get the best service as a customer. We use trusted third parties to optimise our services to you such as mail handling companies, marketing management software providers, external tax advisors, external book keepers , accountants and our banking partners who are better able to provide technical competences to Aromon without the cost of employing those services full time.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

The envisaged period for which your personal data will be stored and why; 

We expect to retain your data in both electronic format and/or hard copy format for a period not exceeding 7 years. Under Money Laundering Regulations and the Proceeds of Crime Act we are obliged to retain certain information for 5 years.

What Are Your Other Rights?

The right to be informed

You always have the right to be informed that we are holding your data and that we are processing your data. You also have the right to receive other information that we have included in this privacy notice.

The right of access

You have a right to access your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

The right to rectification

You also have the right of personal data that we hold about you to be rectified (corrected). This right enables you to have any incomplete or inaccurate data we hold about you corrected, although we may need to verify the accuracy of the new data you provide to us.

The right to erasure

The right to erasure (often referred to as the right to be forgotten) enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. Please note that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

The right to restrict processing

This right enables you to ask us to suspend the processing of your personal data in the following circumstances:

(a) if you want us to establish your data’s accuracy;

(b) where our use of the data is unlawful, but you do not want us to erase it;

(c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend a legal claim; or

(d) you have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it.

The right to data portability

You also have the right for your personal data to be sent (ported) to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

The right to object

You have a right to object to us using your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular circumstances that makes you want to object to us (or the third party) processing your data on this ground as it impacts on your fundamental rights and freedoms. You always have the right to object to us using your personal data where we are processing your personal data for direct marketing purposes.

Rights in relation to automated decision making and profiling.

We do not use your data to prepare automatic decisions without human interaction.

Time Limits For Us To Respond To Your Requests

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made several requests. In this case, we will notify you and keep you updated.

Complaints – Lodging a complaint with our supervisory authority 

If you have a complaint about how we have cared for your data, we would appreciate an opportunity to deal with your concerns and offer solutions before you approach the Information Commissioner’s Office (ICO). If you do agree to that course of action (and you are not obliged to do so), please contact our IMO whose details are near the top of this privacy policy.

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (

How Do We Keep This Policy Up To Date?

Aromon will occasionally make changes and corrections to this Privacy Policy. If we believe that the changes are material, we’ll let you know by doing one (or more) of the following:

(1) posting the changes on our website site, or

(2) sending an email to you informing you about the changes.

Website acceptable use policy

1. About this policy

1.1 Together with our this acceptable use policy (Policy) governs how you may access and use this website and all associated web pages (Site).

1.2 You should read this Policy carefully before using the Site.

1.3 By accessing or using the Site or otherwise indicating your consent, you agree to be bound by this Policy. If you do not agree with or accept any part of this Policy, you should stop using the Site immediately.

1.4 If you order any goods from the Site, separate terms and conditions will apply as set out here

1.5 If you have any questions about this Policy, please contact us using the contact details provided on the website.

1.6 In this Policy:

1.6.1 ‘we’, ‘us’ or ‘our’ means , Aromon Ltd t/a Aromon Kids Furniture, company registration number 1315751 and whose registered office is at 31A Thayer Street, Marylebone, London W1U 2QS; and
1.6.2 ‘you’ or ‘your’ means the person accessing or using the Site or its content.

2. Acceptable use

We permit you to use the Site only for personal, non-commercial purposes and primarily for discovering and ordering products from us. Use of the Site in any other way, including any unacceptable use set out in this Policy, is not permitted.

3. Unacceptable use

3.1 As a condition of your use of the Site, you agree not to use the Site:

3.1.1 for any purpose that is unlawful under any applicable law or prohibited by this Policy;

3.1.2 to commit any act of fraud;

3.1.3 to distribute viruses or malware or other similar harmful software code;

3.1.4 for purposes of promoting unsolicited advertising or sending spam;

3.1.5 to simulate communications from us or another service or entity in order to collect identity information, authentication credentials, or other information (‘phishing’);

3.1.6 in any manner that disrupts the operation of our Site or business or the website or business of any other entity;

3.1.7 in any manner that harms minors;

3.1.8 to promote any unlawful activity;

3.1.9 to represent or suggest that we endorse any other business, product or service unless we have separately agreed to do so in writing;

3.1.10 to gain unauthorised access to or use of computers, data, systems, accounts or networks; or

3.1.11 to attempt to circumvent password or user authentication methods.

4. Your privacy and personal information

Your privacy and personal information are important to us. Any personal information that you provide to us will be dealt with in line with our Privacy Policy available at  which explains what personal information we collect from you, how and why we collect, store, use and share such information, your rights in relation to your personal information and how to contact us and supervisory authorities in the event you have a query or complaint about the use of your personal information.

5. Ownership, use and intellectual property rights

5.1 The intellectual property rights in the Site and in any text, images, video, audio or other multimedia content, software or other information or material submitted to or accessible from the Site (Content) are owned by us and our licensors.

5.2 We and our licensors reserve all our intellectual property rights (including, but not limited to, all copyright, trade marks, domain names, design rights, database rights, patents and all other intellectual property rights of any kind) whether registered or unregistered anywhere in the world. This means, for example, that we remain owners of them and are free to use them as we see fit.

5.3 Nothing in these Terms grants you any legal rights in the Site or the Content other than as necessary for you to access it. You agree not to adjust, try to circumvent or delete any notices contained on the Site or the Content (including any intellectual property notices) and in particular, in any digital rights or other security technology embedded or contained within the Site or the Content.

5.4 Trade marks: Trade marks and trade names may also be used on the Site or in the Content. Use by you of any trade marks on the Site or in the Content is strictly prohibited unless you have our prior written permission so you may not use our trade marks, logos or trade names except in accordance with this Policy.

6. Linking and framing

6.1 You may create a link to our Site from another website without our prior written consent provided no such link:

6.1.1 creates a frame or any other browser or border environment around the content of our Site;

6.1.2 implies that we endorse your products or services or any of the products or services of, or available through, the website on which you place a link to our Site;

6.1.3 displays any of the trade marks or logos used on our Site without our permission or that of the owner of such trade marks or logos; or

6.1.4 is placed on a website that itself breaches this Policy.

6.2 We reserve the right to require you to immediately remove any link to the Site at any time, and you shall immediately comply with any request by us to remove any such link.

7. Breach

We shall apply the terms of this Policy in our absolute discretion. In the event of your breach of this Policy we may terminate or suspend your use of the Site and disclose any communication to users of our Site by you to law enforcement authorities or take any action we consider necessary to remedy the breach.

8. Accuracy of information and availability of the site

8.1 We try to make sure that the Site is accurate, up-to-date and free from bugs, but we cannot promise that it will be. Furthermore, we cannot promise that the Site will be fit or suitable for any purpose. Any reliance that you may place on the information on the Site is at your own risk.

8.2 We may suspend or terminate access or operation of the Site at any time as we see fit.

8.3 Any Content is provided for your general information purposes only and to inform you about us and our products and news, features, services and other websites that may be of interest, but has not been tailored to your specific requirements or circumstances. It does not constitute technical, financial or legal advice or any other type of advice and should not be relied on for any purposes. You should always use your own independent judgment when using our Site and its Content.

8.4 While we try to make sure that the Site is available for your use, we do not promise that the Site will be available at all times or that your use of the Site will be uninterrupted.

9. Hyperlinks and third party sites

The Site may contain hyperlinks or references to third party advertising and websites other than the Site. Any such hyperlinks or references are provided for your convenience only. We have no control over third party advertising or websites and accept no legal responsibility for any content, material or information contained in them. The display of any hyperlink and reference to any third party advertising or website does not mean that we endorse that third party’s website, products or services. Your use of a third party site may be governed by the terms and conditions of that third-party site and is at your own risk.

10. Limitation on our liability

10.1 Except for any legal responsibility that we cannot exclude in law (such as for death or personal injury) or arising under applicable laws relating to the protection of your personal information, we are not legally responsible for any:

10.1.1 losses that were not foreseeable to you and us when these Terms were formed;

10.1.2 losses that were not caused by any breach on our part;

10.1.3 business losses; and

10.1.4 losses to non-consumers.

11. Variation

11.1 No changes to these Terms are valid or have any effect unless agreed by us in writing or made in accordance with this clause 11.

11.2 We reserve the right to vary these Terms from time to time. Our updated Terms will be displayed on the Site and by continuing to use and access the Site following such changes, you agree to be bound by any variation made by us. It is your responsibility to check these Terms from time to time to verify such variations.

12. Disputes

12.1 We will try to resolve any disputes with you quickly and efficiently. If you are unhappy with us, please contact us as soon as possible using the contact details set out at the top of this page.

12.2 Relevant United Kingdom law will apply to these Terms. If you want to take court proceedings, the relevant courts of the United Kingdom will have non-exclusive jurisdiction in relation to these Terms.

Cookie policy

Please read this cookie policy carefully as it contains important information on who we are and how we use cookies on our website. This policy should be read together with our  which sets out how and why we collect, store, use and share personal information generally, as well as your rights in relation to your personal information and details of how to contact us and supervisory authorities if you have a complaint.

Who we are

This website is operated by Aromon Ltd trading as Aromon Kids Furniture. We are quality bespoke children’s furniture and products supplier and for more information see

Our website

This cookie policy only relates to your use of our website,


A cookie is a small text file which is placed onto your device (eg computer, smartphone or other electronic device) when you use our website. We use cookies on our website. These help us to recognise you and your device and store some information about your preferences or past actions.

For example, we may monitor how many times you visit the website, which pages you go to, traffic data, location data and the originating domain name of your internet service provider. This information helps us to build a profile of our users. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually.

For further information on our use of cookies, including a detailed list of your information which we and others may collect through cookies, please see below.

For further information on cookies generally, including how to control and manage them, visit the guidance on cookies published by the UK Information Commissioner’s Office, or

Consent to use cookies and changing settings

We will ask for your consent to place cookies or other similar technologies on your device, except where they are essential for us to provide you with a service that you have requested (eg to enable you to put items in your shopping basket and use our check-out process).

You can withdraw any consent to the use of cookies or manage any other cookie preferences by clicking on the [insert details] icon at the bottom of any page on our site. You can then untick boxes as appropriate to the mechanism. It may be necessary to refresh the page for the updated settings to take effect.

Our use of cookies

The table below provides more information about the cookies we use and why:

The cookies we useNamePurposeWhether cookie is essential for us to provide you with a service that you have requested and whether we will seek your consent before we place the cookie
 ‘Universal Analytics (Google) This is a web analytics service provided by Google Inc which uses cookies to show us how visitors found and explored our site, and how we can enhance their experience. It provides us with information about the behaviour of our visitors (eg how long they stayed on the site, the average number of pages viewed) and also tells us how many visitors we have had.  Yes, essential (we will therefore not request your consent before placing this cookie)

Third party access to the cookies

The cookies we use will only be accessed by us and those third parties named in the table above for the purposes referred to in this cookie policy. Those cookies will not be accessed by any other third party.

How to turn off all cookies and consequences of doing so

If you do not want to accept any cookies, you may be able to change your browser settings so that cookies (including those which are essential to the services requested) are not accepted. If you do this, please be aware that you may lose some of the functionality of our website.

For further information about cookies and how to disable them please go to the guidance on cookies published by the UK Information Commissioner’s Office, or

How to contact us

Please contact us at or call us on +44 020 3746 8788 if you have any questions about this cookie policy or the information we hold about you.

Changes to this policy

This policy was published on 6th August 2021 and last updated on 6th August 2021.

We may change this policy from time to time, when we do we will inform you via our website.

Join Waitlist We will inform you when the product arrives in stock. Please leave your valid email address below.